"Anthony was our very first Brand Ambassador back in 2013, who gave us great advice, awesome cocktail recipes and much-needed encouragement in the early days. It's been our pleasure sharing this journey with him." -Bailey Pryor (Founder and CEO, The Real McCoy Rum)
I had the privilege to promote several spirit brands from multiple importers with weekly challenges from the great Faith Midddleton. While acting as Senior Cocktail Correspondant for the show we reached Thousands of audience members across the globe. The DR Booze CT Podcast will carry on the tradition. Discussing Spirits and cocktails with Authors and You as a Brand Creator!!
As a Reserve Consultant for the higher end Diageo portfolio in CT. Focusing in brand and menu development in the most revered restaurants, bars, and casinos across the state. Introducing such higher marks as: Don Julio, Tanqueray Ten, Bulleit, Ketel One, Roe and Co, Johnny Walker, Ciroc, Blade and Bow, and George Dickel to name a few. Not Just gaining product Placement in over forty five accounts, but performing in depth staff and consumer education to all.
Freelancing for William Grant Promotions In High Profile events and Charities I Consulted with Local Sales teams and USBGCT members to showcase the William grant portfolio products in cocktails to thousands of Connecticut cocktail enthusiasts. Education on brands such as: Hendricks Gin, Sailor Jerry Rum, Monkey Shoulder, Tullamore Dew, Glenfiddich, and Milagro Tequila. From Trade Shows to the Hey Bartender movie premieres in the state.
Working with the CT State Manager Gary Dritschler I have promoted Negroni Week with the USBG. I have worked with their whiskey Portfolio at Wonder of the Cocktail where we featured Wild Turkey 101, Russell's, and Longbranch. It was here along with Campari I was able to re-introduce Wild Turkey to the public in cocktails, while promoting the higher end Russell's Reserve Brands and Longbranch.
Invited to join the "60 Hands Alliance" By Patron tequila in order to see their tequila making process first hand as they launched the Roca Patron Line. I was granted hands on education with this new extension of a premier tequila along with the best bartenders at the time. We promoted the brand for six months and beyond on television. radio, festivals, and in print.
One of the earliest and worst named cocktails I had created for a CT restaurant called "The Plumbiscus" Was noticed by The Australian based Wild hibiscus flower co. Wondering who was moving so much product in Connecticut I was contacted by the owner of the company, Jocelyn Etherington. At her request I was featured three years in a row at TOTC designing and serving cocktails created with her products.
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